Scarf, accessories, and packaging designs for Ford Warriors in Pink 2016 line. Ford Motor Company has been in the fight against breast cancer from raising funds through apparel to giving breast cancer patients and survivors more good days.
Scarf, accessories, and packaging design for Ford Warriors in Pink 2016 line. Ford Motor Company has been in the fight against breast cancer from raising funds through apparel to giving breast cancer patients and survivors more good days.
The Warriors in Pink scarf was used for a Ford Motor Company experiential event at the Oculus in New York. The event invited people to write a wish and create an origami crane using the scarf pattern. Each folded crane was hung from the ceiling of the Oculus. It is believed that if one thousand origami cranes are folded, then one's wish would come true. The origami cranes are a symbol of hope and healing during challenging times.
Client
Ford Motor Company
Services
Textile design, packaging design
Year
2016
Photography
Steve Watz