Mustang Make it Personal

Mustang Make it Personal

The 2018 Ford Mustang is the most customizable car ever. The campaign was about making it personal and inspired users to engage with the brand in a new way by creating a personalized Pony badge. These are my Pony designs that were used to help launch the campaign.

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The Pony designs for the Mustang campaign could be seen throughout various mediums around the US, including the Oculus in New York, billboards, Motor Trend magazine, & a painted mural in Venice, CA.

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The Oculus– World Trade Center Transportation Hub in New York.

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Mural in Venice, California created for Beach Cities Mustang Club. 
Painted by Overall Murals. You can check out a video of their process here..

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Blank white billboard against sky
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Packaging design created for the customized Mustang Pony badges.

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Client
Ford Motor Company
Services
Graphic design, illustration, packaging design
Year
2018
Creative Directors
Matt Soldan & John Stoll
Associate Design Director
Ruben Ramen


 

 

Project Recognition
Graphic Design USA's 2018 American Graphic Design award


 

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© 2018 JACLYN CARIS. ALL RIGHTS RESERVED.

© 2018 Jaclyn Caris. All rights reserved.