The 2018 Ford Mustang is the most customizable car ever. The campaign was about making it personal and inspired users to engage with the brand in a new way by creating a personalized Pony badge. These are my Pony designs that were used to help launch the campaign.
The Pony designs for the Mustang campaign could be seen throughout various mediums around the US, including the Oculus in New York, billboards, Motor Trend magazine, & a painted mural in Venice, CA.
The Oculus– World Trade Center Transportation Hub in New York.
Packaging design created for the customized Mustang Pony badges.
Ford Motor Company
Graphic design, illustration, packaging design
Matt Soldan & John Stoll
Associate Design Director
Graphic Design USA's 2018 American Graphic Design award